Yasa Aulia
Natasha
Building products that matter at scale
Crafting digital experiences that drive impact
Product Manager with extensive experience leading products across e-commerce, marketplace, and large-scale digital education platforms. I specialize in data analytics, user experience design, product strategy, system development, and Agile delivery methods that drive impact at scale.
Currently contributing to INA Digital Edu's national digital learning initiative, focusing on Learning Management Systems, public digital services, and assessment platforms that enhance accessibility and educational reach.
I also build personal AI projects using OpenClaw, creating agentic AI systems that assist with scheduling, automation, and web development.
Where I've made impact
Responsible for managing the development of digital learning platforms that support students nationwide. Focus includes Learning Management Systems (LMS) and Public Verification Portals for national certification transparency.
- Supported development of Public Verification Portal for Sertifikat Hasil Tes Kemampuan Akademik (SHTKA) to improve transparency and public access to certification information
Accountable for overseeing product performance at Indonesia's leading wristwatch e-commerce platform. Specialized in Product Discovery, Account & Transaction Domain handling Website, Mobile App, and 3rd Party integrations (Logistic & Payment).
- Led Product Detail Page Revamp, substantially increasing Add To Cart conversion rate
- Pioneered Pre Order Scheme that boosted product liquidity up to 300% in first 3 months
- Enabled Online to Offline integration by showing product availability per store, increasing offline traffic by 20%
- Pioneered Offline to Online integration to boost product reviews and user engagement via Mobile App
Ensured daily operations in the Marketplace Business division ran smoothly. Defined clear problem statements and goals, translating them into comprehensive product requirements.
- Increased JD.ID DAU by releasing "Berkebun Bersama Joy" — a gamification feature that engaged users and exposed marketing promotions
Managed full product lifecycle for Laku6.com (e-commerce) and Lakue Trade Center (auction marketplace). Led development and continuous improvement across Operations, Customer Service, Finance, and Sales teams.
- Improved winning rate in Trade Center, enhancing company sales GMV up to 30%
- Reduced refund discrepancy between bank settlement and finance report by creating a disbursement ledger used for validation
- Delivered "Kangtaw Corner" — Laku6 Online Classified feature that boosted platform traffic
Managed commercial applications for brand sponsors — from user requirements gathering and development oversight to operations monitoring and final product delivery.
- Crafted Microsite Building Quality Assurance Document that boosted detikcom revenue from ads & sponsorship
Business Consultant for Small Medium Business in F&B, helping merchants boost revenue using Gojek products and onboarding them as Gofood partners.
- Boosted Gofood partner revenue up to 200% using GO-Voucher
What I bring
- Product Strategy
- Product Discovery
- Roadmap Planning
- Stakeholder Management
- Product Life Cycle
- Agile Methodologies
- Scrum & Sprint Planning
- PRDs & Requirements
- System Development
- Go-to-Market
- Data Analysis
- ROI Analysis
- DAU / Conversion Tracking
- A/B Testing
- Business Intelligence
- Order Management
- Fulfillment Systems
- Product Catalogue
- Payment & Logistic Integration
- Marketplace Operations
- UX Design
- User Research
- Wireframing & Prototyping
- Accessibility Standards
- Conversion Optimization
- Generative AI Tools
- OpenClaw Agentic Systems
- Scheduling Automation
- Web Development
- Workflow Optimization
Products built with agentic AI
Full-stack products conceived, designed, and shipped entirely through AI-assisted development workflows.
Kehadiran
Employee attendance platform built for Indonesian SMEs. GPS-based check-in via browser with zero app installation. Free for up to 20 employees.
- Geo-fence GPS to prevent buddy punching
- Admin dashboard for real-time attendance monitoring
- Works entirely in mobile browser, no app install
- Setup in under 5 minutes
GOR Mutiara Intan
Online booking system for a badminton court in Ciranjang, Cianjur. Real-time weekly schedule, transparent slot availability, and direct WhatsApp booking integration.
- Real-time weekly court availability grid
- One-click WhatsApp booking from available slots
- Responsive Material Design 3 dark theme
- Google Maps integration with venue info card
Impact by numbers
Let's
connect
Open to opportunities in product leadership and AI
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