Yasa Aulia

Natasha

Responsible for managing the development of digital learning platforms that support students nationwide. Focus includes Learning Management Systems (LMS) and Public Verification Portals for national certification transparency.

• Supported development of Public Verification Portal for Sertifikat Hasil Tes Kemampuan Akademik (SHTKA) to improve transparency and public access to certification information

Accountable for overseeing product performance at Indonesia's leading wristwatch e-commerce platform. Specialized in Product Discovery, Account & Transaction Domain handling Website, Mobile App, and 3rd Party integrations (Logistic & Payment).

• Led Product Detail Page Revamp, substantially increasing Add To Cart conversion rate
• Pioneered Pre Order Scheme that boosted product liquidity up to 300% in first 3 months
• Enabled Online to Offline integration by showing product availability per store, increasing offline traffic by 20%
• Pioneered Offline to Online integration to boost product reviews and user engagement via Mobile App

Ensured daily operations in the Marketplace Business division ran smoothly. Defined clear problem statements and goals, translating them into comprehensive product requirements.

• Increased JD.ID DAU by releasing "Berkebun Bersama Joy" — a gamification feature that engaged users and exposed marketing promotions

Managed full product lifecycle for Laku6.com (e-commerce) and Lakue Trade Center (auction marketplace). Led development and continuous improvement across Operations, Customer Service, Finance, and Sales teams.

• Improved winning rate in Trade Center, enhancing company sales GMV up to 30%
• Reduced refund discrepancy between bank settlement and finance report by creating a disbursement ledger used for validation
• Delivered "Kangtaw Corner" — Laku6 Online Classified feature that boosted platform traffic

Managed commercial applications for brand sponsors — from user requirements gathering and development oversight to operations monitoring and final product delivery.

• Crafted Microsite Building Quality Assurance Document that boosted detikcom revenue from ads & sponsorship

Business Consultant for Small Medium Business in F&B, helping merchants boost revenue using Gojek products and onboarding them as Gofood partners.

• Boosted Gofood partner revenue up to 200% using GO-Voucher